End-User-First Design
I turn complex business needs into simple, adoption-ready Salesforce experiences — designed around how users actually work, not just how systems are built.
I think like an end user and build like an architect.
Salesforce Architect building platforms people trust, solutions people use, and teams strong enough to carry both forward.

Most Salesforce work fails at adoption because it is built to close a ticket, not to fit the way people actually work. I spend the first part of every engagement understanding workflows, pain points, and business context before I write a single line of code. The result is systems people actually use — solutions that hold up as the business grows and changes around them.
I started as a Salesforce Developer, writing Apex and building Visualforce pages and Aura components. Within my first year, I was designing Java-based middleware to integrate with Salesforce, building automations, and working across platforms that drove meaningful productivity gains for end users. That same instinct to go deeper than the brief is still how I approach my work.
Today, I operate as an architect who understands the platform end to end. On one side, I work closely with GTM, Sales, and RevOps leadership on systems that directly impact revenue — part of the conversations where business problems are shaped and translated into scalable Salesforce solutions. On the other side, I focus on the foundation that lets the business move faster with confidence: keeping large production orgs stable, scalable, and secure across acquisitions, integrations, and constant change.
Along the way, I have built and led the teams responsible for delivering these outcomes — mentoring developers from their first Salesforce projects to the point where they could own complex work and think beyond the immediate requirement. My code reviews have always been about more than the code: building better engineers, stronger design habits, and solutions that can scale.
That foundation is what the current chapter is built on. I am now building AI-native solutions that are live in production. Not prototypes, not proofs of concept — agents that users rely on daily to do their jobs. That is the work I want to be known for: building platforms people trust, solutions people use, and teams strong enough to carry both forward.
I turn complex business needs into simple, adoption-ready Salesforce experiences — designed around how users actually work, not just how systems are built.
I protect and scale large Salesforce orgs with clean architecture, disciplined governance, and proactive optimization — keeping the platform fast, stable, and future-ready.
I build production-ready AI solutions, Agentforce agents, and MCP servers that solve real business problems — moving AI from experimentation to everyday execution.
I build and lead Salesforce teams across industries, growing entry-level developers into senior engineers with the confidence to own solutions, delivery, and architecture decisions.
I build Salesforce managed packages from concept to security review — creating scalable AppExchange-ready solutions that extend the platform with confidence.
Fifteen missions across AI, platform health, migrations, and GTM. Open any card for the full case study.
The toolkit I bring to every architecture.
Agentblazer
Legend '26
Double Star Ranger
Trailhead's top rank — twice over
The path that brought me into orbit.
Current chapter
Building Agentforce agents and MCP servers live in production — solutions users rely on daily — while owning platform health, GTM systems, and architecture for large enterprise orgs.
Enterprise platform ownership
Partnering with GTM, Sales, and RevOps leadership on revenue-impacting systems, while keeping large production orgs stable, scalable, and secure across acquisitions and constant change.
Complex delivery & migrations
Leading large-scale migrations and integrations, redesigning trigger and automation patterns, and mentoring developers through code reviews focused on better engineers and scalable design.
Where it started
Writing Apex and building Visualforce and Aura components — and within the first year, designing Java-based middleware and automations that drove real productivity gains for end users.
The arc above is the story. The full flight plan and exact coordinates are one click away.
ResumeA few words from the leaders I've built for and with.
Awais has a rare ability to translate real business needs into scalable, practical solutions inside the tools. He asks the right questions, clarifies requirements, and then delivers implementations that hold up as the business evolves.
Rob McCarthy
VP, Sales Operations
Awais possesses a deep understanding of Salesforce architecture, which he adeptly applies to streamline operations and enhance system functionality. His ability to swiftly grasp project requirements, coupled with his skill in formulating the right questions, enables him to deliver tailored solutions that consistently exceed expectations.
Melvin Giles
Head of Sales Operations & Enablement
Awais's most notable achievement was building a high-tech, high-value app for a client, resulting in a substantial increase in user adoption from hundreds to thousands. Known as the go-to person for technical guidance within our account, Awais consistently provided valuable insights and solutions.
Venky Sundaram
Enterprise Business Systems
Have a challenge to solve, a system to scale, a messy process to untangle, or an architecture idea to explore? Send a transmission.
Headquartered in the Salesforce ecosystem, powered by clean architecture and thoughtful automation. I reply within a business day — no governor limits on enthusiasm and curiosity.